CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
GRAPHIC DESIGN
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
GRAPHIC DESIGN
Ventilation for veterans
Veterans Affairs launched an opportunity with ResMed for veterans to gain access to ventilation therapy. This was the first marketing initiative of its kind, marketing directly to a very specific audience. Budget was unavailable for a photoshoot so I used existing product imagery, along with stock photography and illustrated characters in line with ResMed branding, but also appeared to be the same character referred to in the printed collateral.
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