When ResMed partnered with Veterans Affairs on a first-of-its-kind initiative to expand access to ventilation therapy, the communication stakes were high. This was a specific, underserved patient population that demanded sensitivity, cultural respect, and clinical integrity in equal measure.
With no budget for a custom photoshoot, I built the campaign from the ground up: curating existing product imagery, sourcing intentional stock photography, and developing a suite of custom illustrations crafted to align seamlessly with ResMed's brand language. At the center of it all was a cohesive character system I designed and illustrated, one that traveled consistently across digital and print touchpoints, creating the kind of visual continuity that makes a campaign feel considered rather than assembled.
The result was a human-centered experience that never sacrificed clinical credibility. Proof that production constraints, handled with strategic intention, can sharpen creative thinking rather than limit it.
Printed Informational Brochure / Physician and HCP Audience
Brand Illustration: Victor The Veteran and Friends / Physician and HCP Audience
Product Landing Page / Physician and HCP Audience
Client: ResMed
Role: Senior Graphic Designer
Team: designer, project manager, product marketing manager, copywriter, video production designer, web developer, print vendor
Tools: Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe WorkFront
Duration: 3 weeks
Audience: VA primary care physicians, sleep medicine specialists, pulmonologists, neurologists and clinicians.
Role: Senior Graphic Designer
Team: designer, project manager, product marketing manager, copywriter, video production designer, web developer, print vendor
Tools: Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe WorkFront
Duration: 3 weeks
Audience: VA primary care physicians, sleep medicine specialists, pulmonologists, neurologists and clinicians.
