PROJECT OVERVIEW
Client: ResMed
Role: Senior Graphic Designer
Team: designer, project manager, product marketing manager, copywriter, video production designer, web developer, print vendor
Tools: Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe WorkFront
Duration: 3 weeks
Audience: VA primary care physicians, sleep medicine specialists, pulmonologists, neurologists and clinicians.
Role: Senior Graphic Designer
Team: designer, project manager, product marketing manager, copywriter, video production designer, web developer, print vendor
Tools: Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe WorkFront
Duration: 3 weeks
Audience: VA primary care physicians, sleep medicine specialists, pulmonologists, neurologists and clinicians.
For a first-of-its-kind initiative with Veterans Affairs, ResMed partnered to expand access to ventilation therapy for U.S. veterans, requiring highly targeted, respectful communication tailored to a specific patient population. With no budget for a custom photoshoot, I developed a cohesive visual system using existing product imagery, curated stock photography, and custom illustrations I created in alignment with ResMed’s brand style.
I designed and illustrated a consistent character system that carried across digital and print touchpoints, reinforcing recognition and narrative continuity. This approach ensured a human-centered, approachable experience while maintaining clinical credibility and delivering a unified campaign despite production constraints.
I designed and illustrated a consistent character system that carried across digital and print touchpoints, reinforcing recognition and narrative continuity. This approach ensured a human-centered, approachable experience while maintaining clinical credibility and delivering a unified campaign despite production constraints.
