Client: Global Amici
Role: ideation, art direction, illustration, trend forecasting, vendor relations, project management, prototyping, sourcing
Audience: Retail (B2B)
Role: ideation, art direction, illustration, trend forecasting, vendor relations, project management, prototyping, sourcing
Audience: Retail (B2B)
In homewares product development, I cultivated strong partnerships with artisans and vendors to translate concept into finished product. I led ideation and creative direction, collaborating closely with skilled glassmakers who brought each design to life through traditional hand-blown techniques. This work included on-site development with family-owned workshops across Mexico, where generational craftsmanship informed both process and quality, utilizing recycled glass sourced from Corona bottles.
For the summer collection, I developed a range of “adventure mugs,” partnering with my graphic designer to refine copy and ensure cohesive storytelling across each piece. I also directed international production, working with manufacturing teams in China to develop reactive-glaze ceramic mugs and specialty forms, including sculptural jar designs. The collection exceeded performance expectations, requiring expedited reorders to meet demand.
