CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
STATS AND FACTS
Audience analysis is crucial to understanding what should go into each creative piece. Knowing your audience guides you on how to structure your design, what tone to use, what information to use, and how to progress into each topic. Healthcare professionals are not interested in "fluff" they want stats, data, claims, easy to follow information that's to the point. For the ComplianceCoach, an additional feature to an existing app called AirView, I art directed a video, designed a landing page, brochure and emails that all followed ResMed branding guidelines but has a cohesive look of its own.
CAMPAIGN LANDING PAGE | PRODUCT LANDING PAGE | EMAILS | BROCHURE | VIDEO
Campaign landing page layout and design in Adobe XD
I provided art direction, edited assets, storyboard, music and branding for video, used on campaign landing page, emails and for sales support.
Front and back of printed flyer
Salesforce emails for healthcare professional audience (B2B)
