CLIENT: BUFFINI & COMPANY
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PRODUCTION
COPYWRITING
PROJECT MANAGEMENT
ASSET MANAGEMENT
VENDOR RELATIONSHIPS
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PRODUCTION
COPYWRITING
PROJECT MANAGEMENT
ASSET MANAGEMENT
VENDOR RELATIONSHIPS
Imagine the marvelous
Buffini & Company presented a live personal development and motivational seminar called "The Peak Experience"with the theme of "Finding your golden ticket". I was able to let my imagination run wild and was given the freedom to conceptualize! Once one of my concepts were selected I began with illustrated typography to set the tone for the branding used across 50 tactics. It was a tremendous success. My favorite two components of this project was designing the signage to look like gigantic chocolate bars, similar to the real chocolate bars I designed that were given as gifts, complete with the custom logo I designed and a golden ticket inside. The audience also received promotional items including a bag, ball cap, pen and water bottle. The workbook was gold embossed. The intention was for the cover to be a full flood of reflective gold, but my negotiations hit a wall in getting the cost down enough to fit budget. I moved forward with white and gold embossed cover. Campaign creative management is a strong skill of mine. Building an experience and connecting to an audience or end user in a visually exciting way is what excites me.
INDOOR AND OUTDOOR SIGNAGE | LOGO DESIGN | WORKBOOK | PROMOTIONAL MATERIALS | STAGE DESIGN | FLYERS | EVENT MARKETING
