Buffini & Company presented a live personal development and motivational seminar called "The Peak Experience"with the theme of "Finding your golden ticket". I was able to let my imagination run wild and was given the freedom to conceptualize! Once one of my concepts were selected I began with illustrated typography to set the tone for the branding used across 50 tactics. It was a tremendous success. My favorite two components of this project was designing the signage to look like gigantic chocolate bars, similar to the real chocolate bars I designed that were given as gifts, complete with the custom logo I designed and a golden ticket inside. The audience also received promotional items including a bag, ball cap, pen and water bottle. The workbook was gold embossed. The intention was for the cover to be a full flood of reflective gold, but my negotiations hit a wall in getting the cost down enough to fit budget. I moved forward with white and gold embossed cover. Campaign creative management is a strong skill of mine. Building an experience and connecting to an audience or end user in a visually exciting way is what excites me.
Client: Buffini & Company
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
