CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
GRAPHIC DESIGN
PHOTO MANIPULATION
VISUAL IDENTITY
BRANDING
CREATIVE CONCEPTING
ART DIRECTION
GRAPHIC DESIGN
PHOTO MANIPULATION
VISUAL IDENTITY
BRANDING
A smarter solution
Marketing new product to primary care physicians all decisions are made based on data, analytics and AB testing. Claims, facts and data have proven to be the most well received. As lead designer on the AirSense 11 launch my first approach was to connect and collaborate with the copywriter and content team, art director and digital team, the project managers and stakeholders to define the strategy in order for me to move forward with concepts. There were over 80 tactics for this launch. I designed two websites for AirSense 11: physicians audience campaign page (shown) and the product page. I have shown examples of the launch email, internal launch email and the PCP audience email for Seismic. The poster shown was displayed internally at events and trade shows. Digital ads were posted on ROS (ResMed Online Store) as well as other online publications. Sales teams were equipped not only with printed with CPG, patient brochures and sell sheets but downloadable PDFs. I used translations in Spanish and French to provide files to Canada and Mexico.
PRINTED POSTER | CAMPAIGN LANDING PAGE | PRODUCT LANDING PAGE | EMAILS | CUSTOMER PRODUCT GUIDE | BROCHURE | PATIENT BROCHURE | DIGITAL ADS
