CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTO MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
COPYWRITING
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTO MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
COPYWRITING
An entirely new direction
AirCurve 11 bilevel device is all white and sleek with touchscreen and cloud technology. I lead out the launch in an entirely different visual direction than ever attempted before. The project manager, copywriter and I collaborated on tone of voice for the headline. After researching prior bilevel launches, evaluating the audience and reviewing data, my creative-ask was that the headline be bold. I developed all icons, selected photography both from stock and the photoshoot, lead out layouts across print and digital tactics and built key pieces for which the designers I mentored through the process were able to refer to. There were 75 tactics in total. I worked with the digital team to implement the web pages and emails for both Seismic and Salesforce, using Adobe XD to wireframe and design. After several tactics were completed along with translations and proofreading, files were then passed along to the European, Canadian, Asian and Australian markets to implement into their market.
LANDING PAGES | EMAILS | TRIFOLD | CUSTOMER PRODUCT GUIDE | BROCHURE
