CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
COPYWRITING
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
COPYWRITING
Eliminate the guesswork
ResMed MaskSelector app is easy of use and very helpful to both patients and healthcare practitioners. There was no budget for a photoshoot so I carefully I selected existing product photography and blended it with lifestyle stock video and photography. I art directed the creative for both videos, providing the multimedia producer with a storyboard, flow and tempo requirements, transitions, Photoshopped creative and music, he did the rest! There were emails for B2B and B2C audience and designed for SalesForce and Seismic, all created in Adobe XD and handed over to the digital team for implementation. No printed collateral was created for this campaign, the only downloadable resource was a guidebook and checklist I created with Adobe InDesign and exported as an interactive PDF.
CAMPAIGN LANDING PAGE | EMAILS | VIDEO
