CLIENT: RESMED
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
CREATIVE CONCEPTING
ART DIRECTION
VIDEO DIRECTION
PHOTOGRAPHIC MANIPULATION
VISUAL IDENTITY
BRANDING
GRAPHIC DESIGN
DUEL LAUNCH
With limited budget the stakeholders and product managers requested the launch of two separate products at the same time, there were insufficient funds for a photoshoot and timeline was tight to produce 80 tactics. Using product renders I created a look and feel that centered around the concept of dueling masks. You can see this demonstrated clearly in the video I created below, art directed, provided imagery and music. Emails went out to both B2B and B2C audiences, there were updated product landing pages as well as a campaign page, social media ads, downloadable flyers, fact sheets, brochures and product guides for sales support materials.
CAMPAIGN LANDING PAGE | PRODUCT LANDING PAGE | VIDEO | DIGITAL ADS | CUSTOMER PRODUCT GUIDE | BROCHURE
