PROJECT OVERVIEW
Client: Buffini & Company
Role: Senior Graphic Designer
Team: graphic designer, product marketing manager
Tools: Adobe Photoshop, Adobe Illustrator
Role: Senior Graphic Designer
Team: graphic designer, product marketing manager
Tools: Adobe Photoshop, Adobe Illustrator
I led the visual branding and creative direction for Brian Buffini’s digital and print presence, ensuring a consistent, recognizable identity across all touchpoints. I designed and executed social media assets for Instagram, LinkedIn, and Facebook that captured the energy and motivational ethos of his brand, while also creating downloadable resources, posters, and print advertising that reinforced his thought leadership and signature style. By translating his philosophy into a cohesive visual system, I helped strengthen brand recognition, engage audiences, and extend his reach across multiple channels.
