CLIENT: BUFFINI & COMPANY
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PRODUCTION
COPYWRITING
PROJECT MANAGEMENT
ASSET MANAGEMENT
VENDOR RELATIONSHIPS
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PRODUCTION
COPYWRITING
PROJECT MANAGEMENT
ASSET MANAGEMENT
VENDOR RELATIONSHIPS
The best-kept secret
Once a year, real estate’s top earners journey from all over the country to gather together for the best-kept secret in the real estate industry: The Peak Experience. Every year, Brian Buffini unveils his best content to help those who attend to push their boundaries, achieve new heights and find success and significance in their businesses. As lead designer it was my responsibility to collaborate with stakeholders in creating the ultimate visual experience. Brian himself selected the theme of "Finding your yellow brick road". With every start of a newly themed project I started with the workbook cover design. Every other tactic followed suit of the chosen branding. This particular event had 42 tactics across print and digital and included downloadable resources for agents to print as well as a powerpoint presentation for Brian to use from stage. The promotional items included a backpack, travel tag, water bottle, collectible lapel pin, pen and hat. The stage and set design was large print format of my photoshop creation, but I wanted the entire center aisle of the conference room to be paved in yellow bricks which was a continuation from stage.
STAGE BACKDROP DESIGN | INDOOR + OUTDOOR SIGNAGE | PROMOTIONAL MATERIALS DESIGN | WORKBOOK COVER | LAPEL PIN | PHOTO BOOTH BACKDROP |
