CLIENT: VIASAT
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
PHOTOGRAPHY
PHOTOGRAPHY MANIPULATION
GRAPHIC DESIGN
BRANDING
PRODUCTION
PROJECT MANAGEMENT
ASSET MANAGEMENT
CREATIVE CONCEPTING
ART DIRECTION
PHOTOGRAPHY
PHOTOGRAPHY MANIPULATION
GRAPHIC DESIGN
BRANDING
PRODUCTION
PROJECT MANAGEMENT
ASSET MANAGEMENT
A picture worth a thousand words
ViaSat has become known for their award winning annual reports. I was the art director and lead designer for the annual report in 2014. With brand strategy, project planning and asset management I began the journey of contacting teams across the country, collecting photographs, keepsakes and conducting interviews in order to the complete ViaSat culture story. I used Adobe InDesign to layout the annual report and Photoshop to adjust, color correct and build the photography. From concept through to production, with great detail, fact checking and collaboration, I proudly presented a scrapbook style final result to the Chief Executive Officer who was thrilled with the result.
