PROJECT OVERVIEW
Client: Buffini & Company
Role: Lead Digital Graphic Designer
Team: graphic designer, product marketing manager, copywriter
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator, 1 print vendor
Duration: 3 weeks
Audience: Realtors
Role: Lead Digital Graphic Designer
Team: graphic designer, product marketing manager, copywriter
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator, 1 print vendor
Duration: 3 weeks
Audience: Realtors
As Lead Print Designer for the launch of Referral Maker CRM, I led the development of a cohesive print and visual system supporting a multi-channel go-to-market strategy. I partnered cross-functionally to shape the visual identity and translated it into scalable, high-impact print executions across national advertising, including placements with RISMedia and campaigns within Buffini & Company subscription boxes, as well as editorial placements in industry publications. I also directed vendor coordination, production workflows, and timelines to ensure quality and consistency at scale. For the public debut at the National Association of Realtors Conference, I led the design and execution of the full trade show experience, delivering large-format graphics, collateral, and branded materials grounded in strong typographic systems and production expertise.
