Client: Buffini & Company
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
Twice a year Buffini & Company travelled across country to present a live experience offering audiences personal development growth opportunities and motivational business seminars. Each event was designed around one unique theme and to support the experience as lead designer I used campaign storytelling to elicit emotion and reinforce the overall life changing experience. Every touchpoint needed to be careful thought out according to data captured from prior events. Cohesive branding throughout the experience was imperitive. From the initial announcement to flyers, brochures, social media posts and advertising, invitational emails then informative emails and later the thank you emails. Once at the event badges on lanyards, welcome banners, information booths and swag needed to hold up the strong visual messaging, then once entering the doors and finding their seats, my goal was that the audience would feel secure in taking a piece of this home with them. I designed the stage to be bold and captivating and the workbooks to be a desirable keepsake along with the collectible lapel pin.
