PROJECT OVERVIEW
Client: Oceanside Glasstile
Role: Lead Graphic Designer
Team: graphic designer, product marketing manager, web developer
Tools: Adobe Photoshop, Adobe Illustrator
Role: Lead Graphic Designer
Team: graphic designer, product marketing manager, web developer
Tools: Adobe Photoshop, Adobe Illustrator
My primary objective was to communicate the company’s unique value, its sustainable manufacturing processes and vibrant, design-driven culture, while making a complex product catalog more intuitive to navigate. I introduced a sub-brand architecture that organized product lines into distinct categories, each with its own voice and visual identity, improving clarity and usability for designers and specifiers. The experience was further elevated through curated, high-impact installation photography that showcased real-world applications, including projects like Hearst Castle. I designed the site in Adobe Photoshop and Dreamweaver, collaborating closely with engineering to ensure accurate implementation. The rebrand established a scalable visual system that was quickly adopted across print and digital marketing, driving strong positive feedback from customers, interior designers, and industry peers.
