CLIENT: OCEANSIDE GLASSTILE
ROLE:
CREATIVE CONCEPTING
WEB DESIGN
TYPOGRAPHY
ILLUSTRATION
VISUAL IDENTITY
PROJECT MANAGEMENT
STORYTELLING
COPYWRITING
CREATIVE CONCEPTING
WEB DESIGN
TYPOGRAPHY
ILLUSTRATION
VISUAL IDENTITY
PROJECT MANAGEMENT
STORYTELLING
COPYWRITING
180 degree rebrand
Oceanside Glasstile products are a stunning addition to any environment, even Hearst Castle has an OGT installation. When I first arrived at the company, my first project was to redesign the website, my main objective was to tell the incredible story of how the products are sustainably manufactured and share the unique and lively culture of the company. My strategy was to separate the product variety into sub-brands giving each their own distinct voice and personality, simplifying navigation and showcasing installations through impactful photography. I designed the website using Photoshop and Adobe Dreamweaver and handed the files to the programmer who refined and propelled my vision. Soon thereafter marketing, inspired by the new visual identity of the site followed suite through all print and digital marketing and we received countless compliments from customers, interior designers and competitors.
INDOOR AND OUTDOOR SIGNAGE | WEBSITE | PACKAGING | ARCHITECTURAL BINDERS | CATALOGS | TEAR SHEETS | DATA SHEETS | VIDEO | PRINT ADVERTISING
