CLIENT: VITAMIN ANGELAS
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
CREATIVE CONCEPTING
ART DIRECTION
ILLUSTRATION
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
ICON DEVELOPMENT
Awareness of Undernutrition
Vitamin Angels' "Give Childhood" campaign aimed to raise awareness for the problem of undernutrition, a problem that is attributed to 45 percent of all childhood deaths worldwide, according to the World Health Organization (WHO). Vitamin Angels the marketing I designed to encourage consumers to make a donation. I selected a bright color scheme that blended seamlessly with the Vitamin Angels branding and the photography supplied to me. The children were the forefront of this campaign I wanted the photography to shine, eliciting an emotion from the viewer to draw them in to want to know more. There was a significant amount of content so I chose to break it up with the use of icons and color blocks, separating the copy into bite size pieces with the goal of holding the viewers attention.
CAMPAIGN LANDING PAGE | TEAMRAISE SITE | DIGITAL ADS | DIRECT MAIL | SOCIAL MEDIA | CORPORATE IDENTITY |
