PROJECT OVERVIEW
Client: Vitamin Angels
Role: Senior Graphic Designer
Team: graphic designer, product marketing manager, web developer, copywriter, email marketing analyst
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator
Audience: The general public who were encouraged to donate
Role: Senior Graphic Designer
Team: graphic designer, product marketing manager, web developer, copywriter, email marketing analyst
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator
Audience: The general public who were encouraged to donate
The Vitamin Angels “Give Childhood” campaign was designed to support a global mission: improving access to essential nutrition for underserved children. The challenge was to translate a complex, emotionally driven cause into a clear, compelling, and scalable experience that could resonate across diverse audiences and channels.
Approaching this work through a customer experience lens, I focused on creating a system that delivered clarity at every touchpoint, helping donors, partners, and advocates understand the impact of their contributions and make confident decisions to engage.
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CASE STUDY
The Challenge
• Communicate a complex global health issue in a way that is both accessible and emotionally resonant
• Design for multiple audience types (donors, partners, advocates) with different motivations
* Maintain consistency across print and digital channels
• Translate data, impact metrics, and storytelling into clear, structured design
• Operate within nonprofit constraints while elevating overall brand perception
The Challenge
• Communicate a complex global health issue in a way that is both accessible and emotionally resonant
• Design for multiple audience types (donors, partners, advocates) with different motivations
* Maintain consistency across print and digital channels
• Translate data, impact metrics, and storytelling into clear, structured design
• Operate within nonprofit constraints while elevating overall brand perception
Strategic Approach
Inspired by principles similar to those used in leading healthcare organizations, I approached the campaign as a connected system of experiences, not just a collection of assets.
Inspired by principles similar to those used in leading healthcare organizations, I approached the campaign as a connected system of experiences, not just a collection of assets.
Key focus areas included:
• Human-centered storytelling: Designing with empathy for both the children served and the donors supporting them
• Clarity of information: Structuring content to simplify complex health and impact data
• System-driven design: Building repeatable frameworks that ensured consistency and scalability
• Outcome-oriented thinking: Aligning design decisions with measurable engagement goals
• Human-centered storytelling: Designing with empathy for both the children served and the donors supporting them
• Clarity of information: Structuring content to simplify complex health and impact data
• System-driven design: Building repeatable frameworks that ensured consistency and scalability
• Outcome-oriented thinking: Aligning design decisions with measurable engagement goals
This ensured the work was not only visually compelling, but also purpose-driven and results-oriented.
Print Design Leadership
Print played a critical role in communicating trust, credibility, and impact, especially in donor-facing and partnership materials. I led the design and execution of:
• Campaign collateral and informational brochures
• Impact reports and donor-facing materials
• Event and awareness mailers
• Campaign collateral and informational brochures
• Impact reports and donor-facing materials
• Event and awareness mailers
Key contributions included:
• Typographic and layout systems: Established clear grid frameworks and hierarchy to make dense information highly readable and approachable
• Data visualization: Translated impact metrics into digestible, meaningful visuals that reinforced transparency and trust
• Brand consistency: Ensured cohesion across all printed touchpoints while elevating craft and visual quality
• Production excellence: Prepared files with careful attention to color, materials, and print specifications to ensure accuracy and consistency at scale
• Typographic and layout systems: Established clear grid frameworks and hierarchy to make dense information highly readable and approachable
• Data visualization: Translated impact metrics into digestible, meaningful visuals that reinforced transparency and trust
• Brand consistency: Ensured cohesion across all printed touchpoints while elevating craft and visual quality
• Production excellence: Prepared files with careful attention to color, materials, and print specifications to ensure accuracy and consistency at scale
This work reflects a strong emphasis on modern print best practices—balancing visual storytelling with structured, highly functional design.
Design System & Cross-Channel Experience
To support a cohesive campaign journey, I developed a flexible design system that extended across:
• Print collateral
• Digital assets
• Campaign messaging frameworks
To support a cohesive campaign journey, I developed a flexible design system that extended across:
• Print collateral
• Digital assets
• Campaign messaging frameworks
This system ensured:
• Consistent brand expression across all channels
• Efficient production and scalability
• Alignment between storytelling and data-driven communication
• Consistent brand expression across all channels
• Efficient production and scalability
• Alignment between storytelling and data-driven communication
Each touchpoint was designed to contribute to a larger narrative—guiding users through awareness, understanding, and action.
Human-Centered Impact
At its core, this campaign was about making complex global health challenges understandable and actionable.
By prioritizing:
• Clear messaging
• Emotional resonance
• Accessible design
At its core, this campaign was about making complex global health challenges understandable and actionable.
By prioritizing:
• Clear messaging
• Emotional resonance
• Accessible design
I helped create materials that supported better understanding, stronger engagement, and more confident decision-making, mirroring the same principles used in patient and clinician communications within healthcare.
Impact
• Elevated the clarity and effectiveness of donor-facing communications
• Strengthened trust through transparent, well-structured presentation of impact data
• Enabled scalable campaign rollout through system-based design
• Improved consistency and quality across print and digital touchpoints
• Elevated the clarity and effectiveness of donor-facing communications
• Strengthened trust through transparent, well-structured presentation of impact data
• Enabled scalable campaign rollout through system-based design
• Improved consistency and quality across print and digital touchpoints
Key Takeaway
This project demonstrates my ability to translate complex, high-stakes information into clear, human-centered design solutions—while building systems that scale. By combining strategic thinking, typographic rigor, and production expertise, I create work that not only looks refined, but also drives meaningful outcomes—helping audiences understand, engage, and act with confidence.
This project demonstrates my ability to translate complex, high-stakes information into clear, human-centered design solutions—while building systems that scale. By combining strategic thinking, typographic rigor, and production expertise, I create work that not only looks refined, but also drives meaningful outcomes—helping audiences understand, engage, and act with confidence.
