PROJECT OVERVIEW
Client: Johnson & Johnson
Role: Lead Graphic Designer
Team: designer, product marketing manager, print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator
Duration: 1 weeks
Audience: Healthcare Professionals
Role: Lead Graphic Designer
Team: designer, product marketing manager, print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator
Duration: 1 weeks
Audience: Healthcare Professionals
For the Johnson & Johnson 2025 ACC Executive Briefing Book, I led the print design and production of a spiral-bound manual under a tight timeline. Working within brand guidelines and using pre-approved copy, I focused on readability, clear information hierarchy, and intuitive navigation to ensure content was easy to scan and reference.
I established consistent typography, structured layouts, and strong visual organization, while preparing press-ready files with attention to pagination, color accuracy, image quality, and binding specifications. I also optimized for durability and usability in high-touch, executive settings. As print lead, I collaborated cross-functionally to align design, content, and production, delivering a polished, on-brand briefing book on schedule.
I established consistent typography, structured layouts, and strong visual organization, while preparing press-ready files with attention to pagination, color accuracy, image quality, and binding specifications. I also optimized for durability and usability in high-touch, executive settings. As print lead, I collaborated cross-functionally to align design, content, and production, delivering a polished, on-brand briefing book on schedule.
