PROJECT OVERVIEW
Client: ResMed
Role: Lead Print Graphic Designer
Team: 1 designer, 1 product marketing manager, 1 web developer
My tools: Adobe Photoshop, Adobe Illustrator
Duration: 2 weeks
Audience: Patients
Role: Lead Print Graphic Designer
Team: 1 designer, 1 product marketing manager, 1 web developer
My tools: Adobe Photoshop, Adobe Illustrator
Duration: 2 weeks
Audience: Patients
I led the redesign of an underperforming CVS point-of-sale display for a sleep apnea device. Sales analytics revealed that patients lacked clear information at shelf, leading to confusion about product usage and necessary components.
To address this, I developed an updated display that combined strong visual merchandising with an integrated take-away piece, allowing patients to leave with clear, easy-to-understand product information.
I collaborated closely with the marketing project manager, printer, display vendor, and compliance team to ensure alignment across messaging, structure, and regulatory requirements. This included preparing print-ready files, managing dielines and material specs, and ensuring all content met compliance standards.
The final design improved clarity, supported informed purchasing decisions, and enhanced the overall in-store experience. Below are before-and-after comparisons of the display.
