PROJECT OVERVIEW
Client: ResMed
Role: Art Direction, Lead Digital Graphic Designer
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator, 1 print vendor
Audience: Healthcare Professionals, clinical technicians and patients
Role: Art Direction, Lead Digital Graphic Designer
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator, 1 print vendor
Audience: Healthcare Professionals, clinical technicians and patients
Amid the urgency of the COVID-19 pandemic, I rapidly pivoted from a traditional marketing cadence to an operational, high-stakes workflow focused on clarity, speed, and accuracy. The challenge was to distill complex setup instructions into easy-to-read printed materials that healthcare practitioners could rely on without hesitation—where even small misinterpretations could lead to critical errors. At the same time, patient-facing information needed to be intuitive and accessible, guiding individuals through unfamiliar processes with confidence. To support this shift, I implemented a rapid remote review routing system using Adobe Workfront, enabling fast, structured approvals while maintaining strict compliance standards. This ensured that content could move quickly across stakeholders without sacrificing accuracy or regulatory integrity, ultimately delivering clear, reliable guidance when it was needed most.
