Client: America's Health Labs
Role: Art director, lead print graphic designer
Tools: Adobe Photoshop, Adobe Illustrator
Audience: Healthcare Retail
Role: Art director, lead print graphic designer
Tools: Adobe Photoshop, Adobe Illustrator
Audience: Healthcare Retail
As Creative Lead, I directed the launch of eight new SKUs for America's Health Lab within a constrained budget, using strategic differentiation to elevate shelf presence. Following competitive analysis, I defined a bold visual direction centered on vibrant color and high-contrast packaging to stand apart in a crowded CPG and OTC landscape. I emphasized strong, clean typography with a focus on key ingredients to drive immediate clarity and impact.
I selected transparent packaging where possible to showcase the product and create an instant connection with the consumer. For formulas where the capsules were less visually compelling, I pivoted to a clean white bottle, allowing the label design and color system to carry distinction and ensure consistency across the product line.
