CLIENT: AHL
ROLE:
CREATIVE CONCEPTING
ART DIRECTION
GRAPHIC DESIGN
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PACKAGING
COPYWRITING
CREATIVE CONCEPTING
ART DIRECTION
GRAPHIC DESIGN
PHOTOGRAPHY MANIPULATION
VISUAL IDENTITY
BRANDING
PACKAGING
COPYWRITING
America's Health Labs
AHL's launched 8 new products on a limited budget. After researching competitor brands, y strategy was to take a risk on the colors and vibrancy with the goal to make the CPG packaging stand out and above the rest. Bold stock typography with the focus being on the key ingredient. I chose bottles that would flaunt the fresh capsule inside, connecting the buyer to the product immediately. With the two bottles that's capsules were less enticing I chose white, allowing the label to distinguish itself from other OTC products.
