PROJECTÂ OVERVIEW
Client: Buffini & Comapny
Role: Lead PrintGraphic Designer
Team: Lead print designer, author and print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator,
Duration: 3 weeks
Audience: Event attendees
Role: Lead PrintGraphic Designer
Team: Lead print designer, author and print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator,
Duration: 3 weeks
Audience: Event attendees
I led the creative direction and design of a short-format giveaway book for Brian Buffini, centered around his most recognizable phrases from events, podcasts, and trainings. The project included art directing a custom photoshoot with Brian and illustrating bespoke backgrounds to create a cohesive, branded visual system.
The design focused on bold typography, clear hierarchy, and impactful layouts to highlight key messages in a concise, memorable format. I also prepared press-ready files for efficient, high-volume production, ensuring color consistency, image quality, and durable specifications for repeated event distribution.
