PROJECT OVERVIEW
Client: ResMed
Role: Lead Print Graphic Designer
Team: designer, product marketing manager, copywriter
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign1 print vendor
Audience: Healthcare Professionals
Role: Lead Print Graphic Designer
Team: designer, product marketing manager, copywriter
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign1 print vendor
Audience: Healthcare Professionals
Multi-Channel Print Marketing Collateral
I approach flyer design as part of a scalable print system, ensuring each piece aligns with brand standards while remaining flexible across campaigns. Using modular grids, clear typographic hierarchy, and reusable InDesign templates, I create layouts that are both visually cohesive and efficient to produce. I design with production in mind, incorporating bleed, trim, and prepress requirements while specializing in translating complex data, graphs, clinical studies, and technical terminology into clear, digestible, and human-centered visuals. Through close collaboration with cross-functional teams, this approach ensures every asset is on-brand, production-ready, and easily adaptable at scale.
I approach flyer design as part of a scalable print system, ensuring each piece aligns with brand standards while remaining flexible across campaigns. Using modular grids, clear typographic hierarchy, and reusable InDesign templates, I create layouts that are both visually cohesive and efficient to produce. I design with production in mind, incorporating bleed, trim, and prepress requirements while specializing in translating complex data, graphs, clinical studies, and technical terminology into clear, digestible, and human-centered visuals. Through close collaboration with cross-functional teams, this approach ensures every asset is on-brand, production-ready, and easily adaptable at scale.
