PROJECT OVERVIEW
Client: ResMed
Role: Art Direction, Lead Digital Graphic Designer
Team: designer, product marketing manager, web developer, copywriter, email marketing analyst, seismic coordinator, print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator\
Duration: 3 weeks
Audience: Healthcare Professional (B2B)
Role: Art Direction, Lead Digital Graphic Designer
Team: designer, product marketing manager, web developer, copywriter, email marketing analyst, seismic coordinator, print vendor
Tools: Adobe XD, Adobe Photoshop, Adobe Illustrator\
Duration: 3 weeks
Audience: Healthcare Professional (B2B)
The final campaign delivered a cohesive suite of assets that effectively introduced ResMed Compliance Coach while reinforcing the value of the AirView ecosystem. While adhering to ResMed brand guidelines, I established a distinct visual language for ResMed Compliance Coach; balancing innovation (AI-driven features) with clinical trust.
• Unified visual system across video, print, and digital
• Clear, data-driven messaging tailored to healthcare professionals
• Scalable assets supporting sales enablement and marketing efforts
• Strong alignment between product functionality and creative execution
• Clear, data-driven messaging tailored to healthcare professionals
• Scalable assets supporting sales enablement and marketing efforts
• Strong alignment between product functionality and creative execution
>> Scroll to the end to view the full case study.
CASE STUDY:
ResMed Compliance Coach (AirView Plus)
AI-powered patient compliance tool for HME providers
ResMed Compliance Coach (AirView Plus)
AI-powered patient compliance tool for HME providers
ResMed Compliance Coach, part of the AirView Plus ecosystem, is an AI-driven solution designed to help Home Medical Equipment (HME) providers improve CPAP patient adherence and maximize reimbursement. Embedded within the ResMed AirView platform, it enables providers to quickly identify at-risk patients, streamline outreach, and access therapy data, all within a unified workflow.
The Challenge
Launching Compliance Coach required introducing a new AI-powered feature within an already established platform without overwhelming users or disrupting existing product familiarity. The campaign needed to clearly communicate incremental value while reinforcing trust in the broader AirView system. At the same time, the audience; healthcare professionals and HME providers demanded clarity, efficiency, and proof. Messaging needed to avoid marketing “fluff” and instead prioritize data-driven benefits, workflow improvements, and measurable outcomes.
Launching Compliance Coach required introducing a new AI-powered feature within an already established platform without overwhelming users or disrupting existing product familiarity. The campaign needed to clearly communicate incremental value while reinforcing trust in the broader AirView system. At the same time, the audience; healthcare professionals and HME providers demanded clarity, efficiency, and proof. Messaging needed to avoid marketing “fluff” and instead prioritize data-driven benefits, workflow improvements, and measurable outcomes.
Audience Insight & Strategy
A deep understanding of the audience shaped every creative decision. HME providers operate in fast-paced, reimbursement-driven environments, where time and accuracy are critical.
Key insight:
Healthcare professionals prioritize:
• Clear data and performance metrics
• Straightforward, scannable content
• Practical workflow benefits over conceptual messaging
This led to a utility-first creative approach:
• Concise, benefit-led headlines
• Modular layouts for easy information digestion
• Visual hierarchy emphasizing key stats and outcomes
A deep understanding of the audience shaped every creative decision. HME providers operate in fast-paced, reimbursement-driven environments, where time and accuracy are critical.
Key insight:
Healthcare professionals prioritize:
• Clear data and performance metrics
• Straightforward, scannable content
• Practical workflow benefits over conceptual messaging
This led to a utility-first creative approach:
• Concise, benefit-led headlines
• Modular layouts for easy information digestion
• Visual hierarchy emphasizing key stats and outcomes
Print Objectives
Design materials that could quickly communicate value in sales conversations and clinical environments while reinforcing credibility.
• Develop a brochure that clearly explains features, benefits, and ROI
• Use structured layouts to present data, claims, and workflows
• Maintain clinical professionalism while introducing a modern, AI-forward feel
• Support sales teams with leave-behind materials that drive follow-up conversations
Design materials that could quickly communicate value in sales conversations and clinical environments while reinforcing credibility.
• Develop a brochure that clearly explains features, benefits, and ROI
• Use structured layouts to present data, claims, and workflows
• Maintain clinical professionalism while introducing a modern, AI-forward feel
• Support sales teams with leave-behind materials that drive follow-up conversations
Digital Objectives
Create a seamless digital experience that educates users, drives adoption, and integrates into existing sales and marketing ecosystems.
• Design a landing page focused on conversion and feature clarity
• Develop email campaigns to support product awareness and engagement
• Ensure consistency across touchpoints while optimizing for readability and interaction
• Align with platform-based marketing tools and CRM systemsCreative Direction & Execution
I led the visual and experiential direction for the campaign, ensuring a cohesive identity across motion, print, and digital channels.
• Art Direction (Launch Video): Directed storyboard development, music selection, and visual tone to introduce Compliance Coach as an intelligent, time-saving assistant within AirView
• Landing Page Design: Created a clear, conversion-focused experience with structured content blocks and strong visual hierarchy
• Print Collateral: Designed a brochure that translated complex workflows into accessible, easy-to-follow visuals
• Email Campaigns: Developed modular templates aligned with campaign messaging and optimized for engagement
Create a seamless digital experience that educates users, drives adoption, and integrates into existing sales and marketing ecosystems.
• Design a landing page focused on conversion and feature clarity
• Develop email campaigns to support product awareness and engagement
• Ensure consistency across touchpoints while optimizing for readability and interaction
• Align with platform-based marketing tools and CRM systemsCreative Direction & Execution
I led the visual and experiential direction for the campaign, ensuring a cohesive identity across motion, print, and digital channels.
• Art Direction (Launch Video): Directed storyboard development, music selection, and visual tone to introduce Compliance Coach as an intelligent, time-saving assistant within AirView
• Landing Page Design: Created a clear, conversion-focused experience with structured content blocks and strong visual hierarchy
• Print Collateral: Designed a brochure that translated complex workflows into accessible, easy-to-follow visuals
• Email Campaigns: Developed modular templates aligned with campaign messaging and optimized for engagement
