The Esri User Conference (Esri UC) is the world’s largest gathering of Geographic Information System (GIS) professionals, drawing more than 20,000 attendees each year to the San Diego Convention Center and surrounding venues. I worked in close collaboration with Esri’s internal teams to develop and manage a scalable print systems, structures, consistency, and organization to a complex, high-volume event environment. My role spanned design and layout through to production, overseeing the design of large-scale signage, modular print collateral, and supporting materials for booths ensuring accuracy, efficiency, and seamless delivery across all touchpoints.
Client: esri
Role: Senior Graphic Designer
Tools: Adobe WorkFront, Adobe AEM, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe FireFly
Audience: GIS professionals, analysts, data scientists and developers
Contribution:
• Adhering to established design systems
• Following brand guidelines and templates
• Image editing and manipulation
• File preparation and print production
• Creative concepting, design and layout execution
• Creating and contributing to design systems
• Managing multiple deliverables simultaneously
• Collaborating cross-functionally
• Adapting layouts across print and digital formats
• Leading print production from file prep through vendor coordination
• Overseeing color management and press-ready file output
• Developing typographic and visual hierarchy systems
• Translating complex data into clear visual communication
• Architecting scalable design systems for high-volume output
• Managing vendor relationships
• Owning the creative integrity of a project from brief to final delivery
• Influencing creative direction and key art decisions
• Converting complexity into clarity at scale across print and digital channels
Role: Senior Graphic Designer
Tools: Adobe WorkFront, Adobe AEM, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe FireFly
Audience: GIS professionals, analysts, data scientists and developers
Contribution:
• Adhering to established design systems
• Following brand guidelines and templates
• Image editing and manipulation
• File preparation and print production
• Creative concepting, design and layout execution
• Creating and contributing to design systems
• Managing multiple deliverables simultaneously
• Collaborating cross-functionally
• Adapting layouts across print and digital formats
• Leading print production from file prep through vendor coordination
• Overseeing color management and press-ready file output
• Developing typographic and visual hierarchy systems
• Translating complex data into clear visual communication
• Architecting scalable design systems for high-volume output
• Managing vendor relationships
• Owning the creative integrity of a project from brief to final delivery
• Influencing creative direction and key art decisions
• Converting complexity into clarity at scale across print and digital channels
