For the 2016 Brian Buffini Mastermind Summit featuring guest speaker Diana Nyad, I led the full spectrum of concepting, design, and production management for all event collateral. From the custom workbook cover featuring Spot UV and embossing to large-scale window clings and environmental graphics, I developed a cohesive visual system that reflected the energy and prestige of the summit. I oversaw every stage of production—creating dielines, specifying materials and finishes, coordinating with offshore and local vendors, managing timelines, and ensuring color fidelity and brand consistency across all print and digital touchpoints. This project demonstrates my ability to merge human-centered creative design with complex production logistics, delivering a seamless and highly polished experience for attendees.
Client: Buffini & Company
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
