Client: Buffini & Company
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
Role: Lead Graphic Graphic Designer
Team: designer, copywriter, marketing manager
My tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Audience: Business Owners
As Lead Print Designer and Art Director for the five-city Brian Buffini Success Tour, I led concept-to-production for all print and visual assets, including workbooks, badges, brochures, flyers, stage graphics, signage, and downloadable resources. I established a cohesive visual system with vibrant colors, layered textures, and typographic hierarchy, ensuring brand consistency across every touchpoint. I managed production workflows, custom dielines, vendor logistics, and timelines, collaborating with the digital team to integrate imagery for landing pages and emails. This project demonstrates strategic creative direction, systems-driven design, and meticulous production management to deliver a seamless, high-impact audience experience.
