Client: Jon Renau
Role: Lead Print Designer
Team: 1 designers, 1 editor,
1 copywriter, 1 print vendor
Tools: Adobe InDesign, Illustrator, Photoshop, Pantone Color Manager
Audience: Patients with hairloss
Role: Lead Print Designer
Team: 1 designers, 1 editor,
1 copywriter, 1 print vendor
Tools: Adobe InDesign, Illustrator, Photoshop, Pantone Color Manager
Audience: Patients with hairloss
As Lead Print Designer for a patient-focused wig catalog targeting individuals undergoing cancer treatments and patients with alopecia, I approached the project with a human-centered, empathetic lens, ensuring every design decision supported patients in envisioning how the wigs could help them feel feminine, natural, and confident. I developed a modular tab system to simplify navigation by style, length, and color, paired with clear swatches and color samples to make the selection process intuitive and stress-free. The catalog incorporated tactile and visual cue, such as Spot UV highlights, embossed logos, and Pantone-matched color accuracy, to enhance both aesthetic appeal and product fidelity. I created custom dyelines and oversaw technical specifications to ensure seamless printing at scale, coordinating offshore production to deliver large quantities on schedule while maintaining quality standards. Throughout the project, I collaborated closely with stakeholders, medical advisors, and photographers, translating sensitive content into a visually compelling, accessible, and emotionally resonant print experience that balanced craft, precision, and empathy, demonstrating the full spectrum of strategic leadership, technical print expertise, and human-centered design thinking.
